Guides
Practical guides for durable traffic.
These cornerstone guides explain the connected work behind organic visibility: making pages crawlable, clear, measurable, and useful. Start with the topic closest to the problem you are solving, then follow the related guides for the next layer.
AI search and crawlers
Pillar guide
AI Search Visibility
A practical guide to being discoverable, understandable, and citeable in AI-powered search experiences.
Read guide →Crawler behavior
AI Crawler Optimization
How to help legitimate AI crawlers access the pages you want discovered while controlling the pages you do not.
Read guide →Crawler governance
robots.txt for AI Crawlers
How to use robots.txt intentionally for search bots, AI crawlers, public content, and sensitive paths.
Read guide →AI discovery
llms.txt Guide
What llms.txt is, what it can and cannot do, and how to create a useful example file without treating it as magic SEO.
Read guide →Audits and measurement
Audit framework
Technical SEO Audit
A crawlability, rendering, indexability, and internal linking checklist for modern websites.
Read guide →Visibility audit
SEO and AEO Audit
A combined audit framework for classic search rankings and AI answer engine visibility.
Read guide →Measurement
Crawler Analytics
How to track Googlebot, Bingbot, and AI crawler behavior with logs, CDN data, and practical SEO diagnostics.
Read guide →Operating system
Traffic Intelligence
How to understand traffic quality, source behavior, crawler access, content performance, and conversion outcomes in one view.
Read guide →